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Prediction Consensus: What the Experts See Coming in 2020

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Prediction Consensus 2020 Bingo Card

Prediction Consensus: What Experts See Coming in 2020

Through the ages, humans have feared uncertainty. We’ve searched for clues in everything from entrails to tea leaves to the arrangement of heavenly bodies in the night sky.

In the modern era, data and media are the new magic 8-ball. The jury is still out on whether we’ve gotten any better at anticipating the forces that will shape the coming year, but that certainly hasn’t stopped people from trying.

Of the hundreds of forward-looking pieces of content published in the lead-up to 2020, how many of the expert predictions lined up? Was there a consensus on any particular trend, or were predictions all over the map?

During the month of December we analyzed over 100 articles, whitepapers, and interviews to answer that question. While there was no firm consensus on where 2020 will take us, there were a few themes that appeared in multiple publications. Today’s graphic highlights these reappearing predictions, and below, we examine seven of them in more detail.

The Promise and Controversy of 5G

One technology that’s sure to capture the headlines in 2020 is 5G. Broadband speeds of over one gigabit per second will become a reality when 5G technology rolls out across the country, without the cable that currently connects most homes. This prediction is a slam dunk, as some carriers are already testing the technology in select neighborhoods around the United States.

prediction consensus 5g

Experts also predict that a wave of 5G-enabled smartphone and IoT products will become commercially available in 2020.

The wild card in this 5G story will be guessing which companies end up building out the new network. Huawei was in a strong position to lead the charge, but the company has been stonewalled in a number countries – most notably the United States, Australia, and Japan. Whether due to national security concerns or protectionism, Chinese companies may continue to face an uphill battle in Western markets.

Fake News 2.0

While many predictions for 2020 were fueled by excitement for new technologies, there was one that was decidedly more ominous – the proliferation of deepfakes. Simply put, deepfakes are videos that harness artificial intelligence to create a convincing likeness of a real person.

prediction consensus deepfakes

With the U.S. presidential election just around the corner, many experts fear that deepfakes are going to do serious damage, manipulating public opinion on both sides of the political spectrum. Unlike fake news, which often comes with obvious visual cues to help determine authenticity, even deepfakes created using free online tools are extremely convincing. If predictions come true, the lead-up to the U.S. election could be a wild ride.

Consumerism in Flux

The late 2010’s were a turbulent time for retail. The rise of ecommerce and shifting consumer preferences combined to cause a “retailpocalypse”, and many brands are still struggling to evolve their brick and mortar strategy to compete in an Amazon Prime world. Experts are predicting new evolutions for physical stores that are powered by technology instead of human employees.

prediction consensus cashier less stores

The incarnation of this approach that will likely garner the most attention will be the next wave of cashierless Amazon Go locations opening in cities around the country.

Experts also predict that brands will mimic the example of Amazon’s Whole Foods, and incorporate online order pick-up locations within their physical stores. Increasingly, the line between ecommerce and traditional retail is blurring.

The Cookie Begins to Crumble

In 2019, approximately $330 billion was spent on digital advertising, but privacy regulations such as GDPR and the CCPA – California’s new privacy law – are causing massive disruption and upheaval in this industry.

For many years, the humble internet cookie has done the heavy lifting in collecting your personal data from online activity. This data is what advertisers use to reach you as you scroll Instagram or read articles online. Already, changes to Safari and Firefox wiped out about 40% of all third-party cookies, and in a world where people need to physically click a button on each site to allow cookies, it’s unclear how viable the technology will be as privacy measures are enacted.

prediction consensus death of cookies

The Call of the Picket Fence

One of main predictions going into 2020 is that starter homes will be a leading category in new home builds. For millions of millennials around the country in the rental market, a starter home – the first residence a person or family can afford to purchase, often using a combination of savings and mortgage financing – will begin to look more appealing.

Rent in American cities has been marching upward for nearly a decade, and the promise of more space and entry into the home ownership market may lure more of this generational cohort to the suburbs.

prediction consensus suburbs

Also on the topic of real estate, a few experts noted that even if there is an economic downturn in 2020, the housing market is unlikely to take a big hit.

All Eyes on IPOs

Despite experiencing a rough patch in 2019, SoftBank and its gargantuan Vision Fund will remain one of the most powerful forces in Silicon Valley this year. Masayoshi Son, Softbank’s enigmatic CEO, appears to have adopted a more pragmatic approach, citing a company’s “ability to turn a profit in the future” as a yardstick of evaluating the value of an investment.

Experts predict that in light of the very public PR disasters of unicorns Uber and WeWork, investors will be much more skeptical of high-valuation IPOs.

prediction consensus unicorn skepticism

In 2020, more companies are predicted to opt for a direct listing to go public.

What Goes Up?

When the ball dropped to usher in 2019, market sentiment was leaning toward an impending recession. A year later, the economic expansion is still underway, and many experts now have a more positive outlook for 2020.

prediction consensus no recession 2020

The majority of predictions we analyzed foresaw a year of continued job growth and modest gains in the stock market. Here’s a look at S&P 500 end target predictions from some of Wall Street’s top strategists:

prediction consensus wall street

The Elephant in the Oval

One prediction nobody seemed particularly keen to make was on the result of the impending U.S. presidential election.

Experts are likely happy to take a wait-and-see approach until the Democratic nominee is announced. Also looming in the back of people’s minds might be the memory of 2016, which was a powerful reminder that even predictions that seem like a sure thing don’t always pan out as expected.

[Experts] can’t predict the markets with any useful consistency, any more than the gizzard squeezers could tell the Roman emperors when the Huns would attack.

– Peter Lynch

A note on methodology: To make sure we captured a robust cross section of predictions for the coming year, we spent the month of December tracking down and analyzing hundreds of articles, whitepapers, and interviews from respected sources. For this exercise, we chose to focus on four broad, interconnected themes – the economy, consumerism, real estate, and technology. In the end, we analyzed 100+ published pieces, and captured 150+ predictions. We focused on content from media publications in Comscore’s top 100, major banks and consultancies, and brands and agencies with high-quality thought leadership. In the end, we highlighted the 25 predictions that appeared the most often.

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Mapped: Internet Download Speeds by Region

North America and East Asia have the speediest internet.

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Map illustrating median download speeds in each global region.

Mapped: Internet Download Speeds by Region

This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.

In today’s fast-paced world, internet speed isn’t just a convenience—it’s the driving force behind how we work, play, and connect.

In this map, we illustrate median download speeds in each global region, based on data from the World Bank’s Digital Progress and Trends Report 2023.

North America and East Asia Have the Speediest Internet

According to the World Bank, download speeds in high-income countries increased significantly between 2019 and 2023, while speeds in lower-income countries stagnated.

As of 2022, North America and East Asia have the speediest internet.

RegionMedian mobile download speed (Mb/sec)Median fixed broadband download speed (Mb/sec)
East Asia & Pacific90171
Europe & Central Asia4485
Latin America & the Caribbean2674
Middle East & North Africa3636
North America83193
South Asia2743
Sub-Saharan Africa1615

This difference in broadband speeds can mainly be attributed to investment.

In 2020, nearly 90% of global telecommunication investment came from East Asia and the Pacific, Europe and Central Asia, and North America. These regions not only concentrate the highest-income population but also the top technology hubs.

Meanwhile, low- and middle-income regions such as Latin America and the Caribbean, South Asia, and Sub-Saharan Africa accounted for less than 10% of total investment.

Most of the investment is directed towards fiber optic and 5G mobile networks. According to the mobile industry association GSMA, mobile operators alone are projected to invest more than $600 billion between 2022 and 2025, with 85% of the total allocated for 5G.

In 2023, broadband speeds in high-income countries were 10x faster for fixed connections, and 5x faster for mobile connections compared to those in low-income countries.

Fixed broadband connections, which provide high-speed internet to residences or businesses, reached 38% of the population in high-income countries. In comparison, fixed broadband penetration was only 4% of the population in lower-middle-income countries and almost zero in low-income countries.

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