Markets
When Will Air Travel Return to Pre-Pandemic Levels?
When Will Air Travel Return to Pre-Pandemic Levels?
Many industries were hit hard by the global pandemic, but it can be argued that air travel suffered one of the most severe blows.
The aviation industry as a whole suffered an estimated $370 billion loss in global revenue because of COVID-19. And while air travel has been slowly recovering from the trough, flight passenger traffic has yet to fully bounce back.
Where is the industry at in 2022 compared to pre-COVID times, and when is air passenger travel expected to return to regular levels? This graphic by Julie R. Peasley uses data from IATA to show current and projected air passenger ridership.
Air Travel Traffic: 2021 and 2022
After an incredibly difficult 2020, the airline industry started to see significant improvements in travel frequency. But compared to pre-pandemic levels, there’s a lot of ground to cover.
In 2021, overall passenger numbers only reached 47% of 2019 levels. This influx was largely driven by domestic travel, with international passenger numbers only reaching 27% of pre-COVID levels.
Passenger numbers (% of 2019) | 2021 | 2022 |
---|---|---|
International | 27% | 69% |
Domestic | 61% | 93% |
Africa | 46% | 76% |
Asia Pacific | 40% | 68% |
Caribbean | 44% | 72% |
Central America | 72% | 96% |
Europe | 40% | 86% |
Middle East | 42% | 81% |
North America | 56% | 94% |
South America | 51% | 88% |
Industry-wide | 47% | 83% |
From a regional perspective, Central America experienced one of the fastest recoveries. In 2021, overall passenger numbers in the region had reached 72% of 2019 levels, and they are projected to reach 96% by the end of 2022.
In fact, the Americas as a whole has seen a quick recovery. Both North America and South America also reached above 50% of 2019 ridership in 2021, and are projected to reach 94% and 88% ridership in 2022, respectively.
On the opposite end of the spectrum, Asia Pacific has experienced the slowest recovery. This is likely due to stricter lockdowns and travel restrictions put into effect in this region (which was harder hit by SARS in 2003), especially in places like Shanghai.
Forecasting Traffic in 2023 and Beyond
While recovery has looked different from region to region, airlines are largely expected to see a full recovery to their ridership levels by 2025.
Forecasted Passengers (% of 2019) | 2023 | 2024 | 2025 |
---|---|---|---|
International | 82% | 92% | 101% |
Domestic | 103% | 111% | 118% |
Africa | 85% | 93% | 101% |
Asia Pacific | 84% | 97% | 109% |
Caribbean | 82% | 92% | 101% |
Central America | 102% | 109% | 115% |
Europe | 96% | 105% | 111% |
Middle East | 90% | 98% | 105% |
North America | 102% | 107% | 112% |
South America | 97% | 103% | 108% |
Industry-wide | 94% | 103% | 111% |
This recovery is a signifier of a much broader mindset shift, as governments continue to reassess their COVID-19 management strategies.
But while the future seems promising, IATA stressed that the forecast does not take into account the potential impact of the Russia-Ukraine conflict and other geopolitical concerns, which could have far-reaching consequences on the global economy (and travel) in the coming years.
This article was published as a part of Visual Capitalist's Creator Program, which features data-driven visuals from some of our favorite Creators around the world.
Markets
Swiss Watches: Market Share by Brand in 2023
In this graphic we rank the top Swiss watch brands, based on their estimated 2023 market share.
Swiss Watches: Market Share by Brand in 2023
This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources.
Swiss watches are renowned for their precision, craftsmanship, and quality. In this visualization, we rank the top Swiss watch brands based on their estimated 2023 market share, which comes from data provided by LuxeConsult and Morgan Stanley.
Rolex Dominates the Swiss Watch Market
Sales of Rolex watches are believed to have surpassed 10 billion Swiss francs ($11.2 billion) for the first time in 2023, significantly outpacing rivals like Cartier CHF 3.1 billion ($3.5 billion) and Omega CHF 2.6 billion ($2.9 billion).
Additionally, Rolex has strengthened its dominant position in the market, capturing a remarkable 30.3% retail market share.
Brand | Market Share (%) |
---|---|
Rolex | 30.3 |
Cartier | 7.5 |
Omega | 7.5 |
Patek Philippe | 5.6 |
Audemars Piguet | 4.9 |
Longines | 3.4 |
Richard Mille | 3.1 |
Vacheron Constantin | 2.7 |
Tissot | 2.5 |
Breitling | 2.4 |
IWC | 1.9 |
Hublot | 1.9 |
Jaeger-LeCoultre | 1.7 |
TAG Heur | 1.7 |
Other | 22.9 |
In 2023, the Swiss watch industry achieved record sales totaling CHF 26.7 billion ($30 billion). The “Big Four” watch brands—Rolex, Patek Philippe, Audemars Piguet, and Richard Mille—achieved a combined 43.9% market share last year, compared to a pre-Covid 2019 market share of 36.9%.
Also noteworthy is that Vacheron Constantin joined the billionaires’ club as the 8th brand to surpass CHF 1 billion in sales, reaching CHF 1.097 billion ($1.23 billion).
In conclusion, premium watches priced over CHF 25,000 ($28,000) drove 69% of the market’s growth in 2023, and constituted 44% of the total value of Swiss watch exports. Despite this significant value contribution, this segment represents only 2.5% of the total volume in terms of units sold.
See Related Infographics
If you enjoyed this content, check out The World’s Biggest Fashion Companies by Market Cap, or Ranked: Gen Z’s Favorite Brands in 2023.
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