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Ranked: America’s Most Searched and Visited News Sites by State

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3 years ago

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America's Most Searched News Sites

Ranked: America’s Most Searched News Sites by State

America is known to have significant distinctions at the state-by-state level, and data suggests this trend extends to popular news sources. To learn more, this infographic from SEMRush ranks U.S. news websites by search volume and popularity across U.S. states.

Here’s how the top 15 news sites compare when ranked by monthly visitors, as well as the number of states the news source is most searched for in:

News SiteMonthly VisitorsState Search PopularityTop Metro Area
1Yahoo! News175 million12Eureka, California (CA)
2Google News 150 million3Eureka, California (CA)
3Huff Post110 million1Eureka, California (CA)
4CNN95 million7Bend, Oregon (OR)
5The New York Times70 million1Charlottesville, Virginia (VA)
6Fox News65 million11Glendive, Montana (MT)
7NBC News63 million3Charlottesville, Virginia (VA)
8MailOnline53 million1West Palm Beach and Fort Pierce, Florida (FL)
9The Washington Post47 million1Washington, DC and Hagerstown, Maryland (MD)
10The Guardian42 million1Juneau, Alaska (AK)
11The Wall Street Journal40 million1Charlottesville, Virginia (VA)
12ABC News36 million5Columbia and Jefferson City, Missouri (MO)
13BBC News35 million2Eureka, California (CA)
14USA Today34 million10Wausau and Rhinelander, Wisconsin (WI)
15Los Angeles Times32 million1Palm Springs, California (CA)

Political affiliation plays a large role in determining each state’s favored news sites. Blue states lean towards Google News and CNN, while red states overwhelmingly choose Fox News.

The Most Popular News Sites

Yahoo News is the most popular news website in America, bringing in a massive 175 million monthly visitors. In addition, they’re the most searched for news site in 12 states—the highest of any website. The company’s history has been a roller coaster ride and at different times Yahoo intended to acquire Google and Facebook. Both companies went on to be worth over $1 trillion each, while Yahoo shrank some 90% from when it was once worth $125 billion.

The New York Times has 60 million monthly visitors, but in recent years, has pivoted towards the coveted and trending paid subscription model. This decision is paying off well, as the site now has 6.1 million paid subscribers—more than any of its competitors. Consequently, the New York Times’ share price hit a record high in December 2020.

HuffPost, and their audience of 110 million, were bought by BuzzFeed from Verizon in November of 2020. The two organizations have some history together, as BuzzFeed co-founder Jonah Peretti was also one of the early founders of HuffPost.

CNN is seeing a fall in ratings ever since Donald Trump left office. By some measures has witnessed a 36% decline in primetime viewers in the new year.

Google News experiences 125 million visitors a month, ranking second overall. That said, they stand tall relative to their competitors by overall visits to their main site. Here, Google hits 92.5 billion monthly visits, while Yahoo experiences a more modest 3.8 billion. Unlike legacy media news companies, Google has managed to increase their market share of U.S. advertising revenues, due to more ads going digital.

The Modern News Landscape

Overall, the modern news industry has been a tough landscape to operate in. Here are some of the reasons why:

First, the internet has removed barriers to where people obtain information, and revenue streams have been disrupted in the process. The advertising business model of news organizations is cutthroat to compete in, and there has been plenty of consolidation and layoffs.

Lastly, trust in traditional news and media organizations has been declining amongst Americans, from nearly 60% to 46% since 2019.

YearA lot of Trust (%)Some Trust (%)Very Little/ No Trust (%)
1994353727
1996363924
1998344025
2000364023
2002354321
2004304029
2006314028
2008244331
2010224136
2012213938
2014184239
2016213840
2018203445
2020183349

To add to this, on a global basis, the U.S. ranks well below most major countries based on trust in news media.

Some organizations like The Washington Post and The New York Times have opted out of the advertising model, moving towards the direction of premium subscriptions. But only 20% of the Americans pay for their news, which could lead to stiff competition down the road.

The Future Of News

There are serious concerns about the future of news in the era of spreading misinformation. Up to 43% of Americans say the media are doing a very “poor/poor job” in supporting democracy. But despite this waning trust, 84% of Americans view news media as “critical” or “very important”.

What will the future of media look like throughout the 21st century and how will this impact the most popular news sites of today?

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Economy

The Bloc Effect: International Trade with Geopolitical Allies on the Rise

Rising geopolitical tensions are shaping the future of international trade, but what is the effect on trading among G7 and BRICS countries?
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April 24, 2024

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Map showing the change in the share of a country’s exports going to their own trading blocs from 2018 to 2023.

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The following content is sponsored by The Hinrich Foundation
An impact graphic on international trade showing that countries are choosing to trade more with their geopolitical allies and less with countries from differing trade blocs.

The Bloc Effect: International Trade with Allies on the Rise

International trade has become increasingly fragmented over the last five years as countries have shifted to trading more with their geopolitical allies.

This graphic from The Hinrich Foundation, the first in a three-part series covering the future of trade, provides visual context to the growing divide in trade in G7 and pre-expansion BRICS countries, which are used as proxies for geopolitical blocs.  

Trade Shifts in G7 and BRICS Countries

This analysis uses IMF data to examine differences in shares of exports within and between trading blocs from 2018 to 2023. For example, we looked at the percentage of China’s exports with other BRICS members as well as with G7 members to see how these proportions shifted in percentage points (pp) over time.

Countries traded nearly $270 billion more with allies in 2023 compared to 2018. This shift came at the expense of trade with rival blocs, which saw a decline of $314 billion.

CountryChange in Exports Within Bloc (pp)Change in Exports With Other Bloc (pp)
🇮🇳 India0.03.9
🇷🇺 Russia0.7-3.8
🇮🇹 Italy0.8-0.7
🇨🇦 Canada0.9-0.7
🇫🇷 France1.0-1.1
🇪🇺 EU1.1-1.5
🇩🇪 Germany1.4-2.1
🇿🇦 South Africa1.51.5
🇺🇸 U.S.1.6-0.4
🇯🇵 Japan2.0-1.7
🇨🇳 China2.1-5.2
🇧🇷 Brazil3.7-3.3
🇬🇧 UK10.20.5

All shifts reported are in percentage points. For example, the EU saw its share of exports to G7 countries rise from 74.3% in 2018 to 75.4% in 2023, which equates to a 1.1 percentage point increase. 

The UK saw the largest uptick in trading with other countries within the G7 (+10.2 percentage points), namely the EU, as the post-Brexit trade slump to the region recovered. 

Meanwhile, the U.S.-China trade dispute caused China’s share of exports to the G7 to fall by 5.2 percentage points from 2018 to 2023, the largest decline in our sample set. In fact, partly as a result of the conflict, the U.S. has by far the highest number of harmful tariffs in place. 

The Russia-Ukraine War and ensuing sanctions by the West contributed to Russia’s share of exports to the G7 falling by 3.8 percentage points over the same timeframe.  

India, South Africa, and the UK bucked the trend and continued to witness advances in exports with the opposing bloc. 

Average Trade Shifts of G7 and BRICS Blocs

Though results varied significantly on a country-by-country basis, the broader trend towards favoring geopolitical allies in international trade is clear.

BlocChange in Exports Within Bloc (pp)Change in Exports With Other Bloc (pp)
Average2.1-1.1
BRICS1.6-1.4
G7 incl. EU2.4-1.0

Overall, BRICS countries saw a larger shift away from exports with the other bloc, while for G7 countries the shift within their own bloc was more pronounced. This implies that though BRICS countries are trading less with the G7, they are relying more on trade partners outside their bloc to make up for the lost G7 share. 

A Global Shift in International Trade and Geopolitical Proximity

The movement towards strengthening trade relations based on geopolitical proximity is a global trend. 

The United Nations categorizes countries along a scale of geopolitical proximity based on UN voting records.

According to the organization’s analysis, international trade between geopolitically close countries rose from the first quarter of 2022 (when Russia first invaded Ukraine) to the third quarter of 2023 by over 6%. Conversely, trade with geopolitically distant countries declined.  

The second piece in this series will explore China’s gradual move away from using the U.S. dollar in trade settlements.

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Visit the Hinrich Foundation to learn more about the future of geopolitical trade

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